``De Gulde Capel`` becomes a registered brand used for the ``Gorcumsche Zoute Bollen``, the first savoury biscuits produced by De Kroes.

Just before the turn of the century, in 1999, De Kroes opened its new production facility in Oosterhout, Netherlands. It is now the Headquarters of de kroes group; counting around 150 colleagues over 3 production plants and 4 sales offices.

Semur Feuilletage, a French company producing puff pastry, became part of the group; making the company a European leader on the savoury biscuits segment in private label.

The ``Glocal`` success
After expending successfully in France, De Kroes returned to its roots in Holland and bought a Dutch brand called Jos Poell. As a toasts & pastries specialist, Jos Poell completes perfectly de kroes’ portfolio; spreading our field of expertise from healthy break to refined diner, trendy snacking to classic aperitif.

From our passion for good life and good food to our desire to share our know-how with local or curious visitors… A new story was born: BON VIVANT – Les saveurs des bons moments. A 300m² outlet shop, in the back of our French factory in Semur-en-Auxois, opened its doors. “Gourmets & gourmands” can visit us from Monday to Saturday and enjoy our freshly baked biscuits.